Advertising Market Active in Morocco
2004-11-12
Some 50 per cent of advertising budgets in Morocco are spent on television
Morocco enjoys the largest advertising market in North Africa, according to a study released by the research group BMCE Capital on Thursday (11 November). Some 50 per cent of advertising budgets in Morocco are spent on television, followed by 25 per cent on publications and 17 per cent on billboards. Radio advertising is the next largest sector at 8 per cent. According to the study, Morocco's total advertising market worth stands at 75m euros. Principal advertisers include Maroc Telecom, Méditel, Procter & Gamble, Unilever, Danone, the Coca Cola Company, Nestlé, and Lesieur. (menareport.com)
This content was commissioned for Magharebia.com.
Loading
Email to a friend
Print version
We welcome your comments on Magharebia's articles.
It is our hope that you will use this forum to interact with other readers across the Maghreb. In order to keep this experience interesting, we ask you to follow the rules outlined in the comments policy. By submitting comments, you are consenting to these rules. While Magharebia.com encourages discussion on all subjects, including sensitive ones, the comments posted are solely the views of those submitting them. Magharebia.com does not necessarily endorse or agree with the ideas, views, or opinions voiced in these comments. This is a moderated forum. Comments deemed abusive, offensive, or those containing profanity may not be published.
Magharebia's Comments Policy