Morocco's Achoura festival: toys, drums, bonfires and charity
2008-01-18
As Moroccan families prepare to celebrate Achoura on Saturday, January 19th, the trade in toys and traditional Tâarija drums is flourishing. In addition to celebrating with special meals, street celebrations and fireworks, families offer zakat, or a tenth of their annual money, to the poor.
By Sarah Touahri for Magharebia in Rabat – 18/01/08
![]() [Sarah Touahri] The Achoura festival marks an occasion for families to gather and celebrate. Here a child in a local shop gazes at the toys on display before making his selection. Achoura falls on Saturday (January 19th) this year. |
The festival of Achoura, celebrated this year on Saturday (January 19th), the 10th day of Muharram, is an occasion keenly anticipated by Moroccans young and old. Families gather for special meals, bonfires and fireworks and children enjoy the chance to buy gifts.
From stores in working class districts to large shopping centres, the trade in toys flourishes ahead of the event. Many traders stock new merchandise specifically for Achoura. With a variety of dolls, plastic guns, cars, swords, masks and other toys for sale, the choice is a difficult one for children and their parents. Marked with prices to accommodate all budgets, some traders set out their goods on the floor to provide easy access to even the smallest of shoppers.
This is the second year that Samir Taj Eddine, 26, is selling toys during Achoura. "I’ve bought 10,000 dirhams worth of toys from China. Last year, I made 3,000 dirhams in one week, with capital of just 5,000 dirhams," he said optimistically.
In addition to the many toys for sale, the so-called Tâarija drums are popular this time of year. They are prized not only by children, but by adults as well. The drums are part of a deep-rooted custom with Moroccans, going back decades. Teach Selma Sefrioui has been collecting drums since she was 16. "It’s impossible not to buy a drum at the festival of Achoura. All my friends do the same as me. We meet on the big day and sing and dance," she said, as she bought a new drum.
Children celebrate in the streets during the Achoura festival, eager for the big day which follows: "Zem Zem". Although this is the name of a well in Mecca, in Morocco the name describes the day when children are completely free to spray water at their friends and adult neighbours in the street.
When evening comes, the children light great bonfires and leap, sing and dance around them for hours on end. Wearing new clothes, they set off rockets in the streets. This activity, however, has started to fall out of favour in recent years because of accidents. Indeed, every year children wind up in hospitals due to the improper use of the explosives. The government has banned the sale of rockets, but some traders still sell them secretly.
Achoura is primarily a social celebration. Families meet in houses filled with the scent of incense for a meal of dried fruits and couscous with dried mutton (gueddid). Carrying candles, Moroccans visit the dead in the cemeteries and pray for them.
It is also a zakat day. Islamic education teacher Mohamed Rahmani said the word Achoura is derived from the Arabic word for the number 10, achara. "During Achoura, Muslims offer zakat for the poor, a tenth of their money from the previous year," he said.







mofdi Posted 2008-01-19
Achoura is an occasion for fasting and praying. The prophet, peace and prayer on him, says 'Fasting the Day of Achoura, I promise you, God will redemp the previous year'. I ask God to accept from Muslims their fasting and cleanse religion of heresy and its authors.
Alima Posted 2008-01-19
I thought that the Zakat, as part of the five pillars of Islam, was 2.5% of of their money. 10% is the Biblical or Judeo-Christian teaching.
rayane Posted 2009-03-13
I want to visit the shop.
We welcome your comments on Magharebia's articles.
It is our hope that you will use this forum to interact with other readers across the Maghreb. In order to keep this experience interesting, we ask you to follow the rules outlined in the comments policy. By submitting comments, you are consenting to these rules. While Magharebia.com encourages discussion on all subjects, including sensitive ones, the comments posted are solely the views of those submitting them. Magharebia.com does not necessarily endorse or agree with the ideas, views, or opinions voiced in these comments. This is a moderated forum. Comments deemed abusive, offensive, or those containing profanity may not be published.
Magharebia's Comments Policy