Microsoft finalises new strategy for IT development in Morocco

2006-07-23

Microsoft has announced the creation of a new information technology development organisation aimed exclusively at Morocco following the closure of the "Partner Academy".

By Hassan Benmehdi for Magharebia in Casablanca – 23/07/06

[File] Kettani

Microsoft and the Moroccan government are working together to develop the public and private information technology (IT) sectors and work towards an "e-government". The initiative aims to bring about modernisation and democratisation of IT as a tool to back up the creation of a modern, effective administration.

The initiative follows up on Microsoft North Africa's "Partner Academy", which was ended after a conference held on 12 July in Casablanca. The aim of the project was to give Moroccan partners an opportunity to contribute to the development of businesses and organisations in the country with the introduction of innovative and effective technological solutions. A budget of 2.3m dinars was set aside by Microsoft for the first round of the project.

At the press conference, Nasser Kettani, regional director of Microsoft North Africa, said, "I’m very happy today for two reasons: First, because of Microsoft Morocco's financial and sales performance in 2006, and second, because of the launch of a new country-orientated administrative organisation."

Kettani stressed that setting up the authority is a tangible demonstration of Microsoft's constant strategy of working closely with and helping its customers and integrating better with its partners with a view towards encouraging the use of new technologies in the public sector and the educational system. Microsoft Morocco will be led by Youssef El Aoufir. As part of his new work, Aoufir will be responsible for commercial development and sales over all segments of the market.

Microsoft says it expects to continue its growth and consolidate its structure throughout Morocco. Kettani also reiterated Microsoft's wish to contribute to Morocco's "digital inclusion" through its supporting the government and businesses, as well as civil society. He said the collaboration will include advice, technical support and assistance with equipment to make New Information and Communication Technologies a decisive factor in the country's development and modernisation.